Mothercare woos internet movie man away from Lovefilm in fight for woman-and-baby market

Mothercare woos internet movie man away from Lovefilm in fight for woman-and-baby market

The boss of internet movie rental firm Lovefilm has been poached by struggling mum-and-kids retailer Mothercare.

Simon Calver, who has run Amazon-owned Lovefilm for seven years, will join Mothercare as it moves to boost its online presence and faces new store competition from Morrisons-owned rival Kiddicare.

The group, which runs around 350 stores in the UK, has suffered months of declining sales and has placed the UK business under review.

New role: Simon Calver is jumping ship from Lovefilm to Mothercare

Former chief executive Ben Gordon stepped down last November amid a weakening profits outlook and tumbling share price.

Chairman Alan Parker took on executive duties in the interim and will return to his non-executive role when Mr Calver joins the company on April 30.



Mr Calver, 47, who has previously held senior management positions at Riverdeep, Dell, Pepsi and Unilever, said of his appointment: ‘While there are near-term challenges ahead, I am committed to the recovery of the UK business and the accelerated growth of these aspirational brands around the world.’

Mr Parker said Mr Calver’s ‘international perspective will be invaluable’ as the business looks to expand Mothercare and Early Learning Centre globally.

Nick Bubb, independent retailing analyst, said the appointment was a ‘leftfield’ move but added: 2022 фильмы онлайн lostfilm ‘We can see that his e-commerce and branding experience will come in useful in exploiting the Mothercare and Early Learning brands worldwide.’

Well-established character: Simon Calver has run Lovefilm for seven years

Mothercare shares were up 1.75p at 203.25p in mid-morning trading.

Its most recent figures revealed a 3 per cent decline in like-for-like sales in the UK in the 13 weeks to January 7.

The figure was better than the 7 per cent decrease reported in August and included a 5 per cent increase in December, although this performance was helped by comparisons with the cold snap the previous Christmas.

Last May, Mothercare detailed plans to close about 110 British stores over two years as leases expire.

The firm, which has 1,000 stores outside the UK, has been propped up by growth in its overseas markets, such as Africa and the Middle East, while it battles stiff competition from the internet and supermarkets on the home front.

Internet retailer Kiddicare, a key Mothercare rival,  was snapped up by Morrisons for £70million last year, and the supermarket giant has now announced plans to give it a major store presence after taking over 10 former Best Buy outlets.It plans to spend £15million converting the giant outlets.

Meanwhile, Mothercare has just announced it was signing up Jools Oliver, wife of celebrity chef Jamie, to design a new collection for its stores.

Launching in August, the range will include nursery bedding, accessories and newborn and children’s clothing aimed at babies and children from 0 to 5 years.

Mothercare, founded by Iraqi-born entrepreneur Selim Zilkha, opened its first store in Surrey in 1961 and was floated on the stock market in 1972.

Stock trend: Mothercare shares have slumped over the past year

\u041a\u0430\u043a \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0444\u0438\u043b\u044c\u043c \u0433\u0434\u0435 \u0434\u0435\u0432\u0443\u0448\u043a\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u0442 \u043c\u043e\u043d\u0441\u0442\u0440\u043e\u043c ...

Leave a Comment